Segment One: Renee Sandler Discusses the Founding of Rapidly Growing CPG Company BLAMtastic(R)

As the mother of two bright girls, it saddened Renee to read in 2007 that only 12 of the Fortune 500 CEO’s were women when more than 50% of the American workforce was comprised by women. Not everyone is destined to run a corporation. However, Renee wanted her daughters, Lily and Melanie, ages 9 and 10 at the time, to know that anything was within their reach. She suggested they start a business of their choosing. They not only started a business, but they set a standard by which businesses should be measured. They created BLAMtastic®. With great awareness of the ingredients they use, the economy they support, and the community in which they live and work, these young ladies have taken an idea and turned it into a popular international brand.

BLAMtastic® products are now found in over 3000 locations and in three foreign countries.

Prior to spearheading Blamtastic®, Renee Sandler had a 15 year career working in New York City for the The Interpublic Group of Companies and The Rockefeller Center Management Corporation in their legal departments.

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